This is an email which is clear not just from the software, but in addition through Muzmatch’s advertising promotions.
In 2018, it launched ads in the London un derground with catchy expressions like “Halal, will it be me personally you are looking for? October”
It established a second campaign in January with likewise tongue-in-cheek taglines.
Younas stated the business desired to create a message that is positive has also been funny.
“It is a part that, specifically for the Muslim portion, doesn’t get portrayed very often, ” he stated. “Unfortunately it is often negative. We wanted to do things a little differently, freshen things up a little. “
He included that the a reaction to the advertisements is “overwhelmingly good, ” with lots of attention on Twitter and Instagram.
“clearly there have been a few EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% regarding the feedback we’d. “
Help from Silicon Valley
And the strategy truly appears to be settling.
Into the summer time of 2017, Muzmatch had been accepted into Silicon accelerator that is valley-based Combinator, who possess supported the kind of Airbnb, Dropbox, and Reddit and offer a community of resources and support for startups — in addition to investment. Continue reading ““Halal, can it be me personally you’re looking for? “”